What it does
Actions are the steps that do the work: sending the email, updating the post, tagging the contact, posting the message. A workflow can chain as many as it needs, each one able to use what the steps before it produced.
WordPress actions
- Create a post, update a post, set a post’s status or move it to the trash
- Update a post’s custom field, or add a category or tag to a post
- Create a user, add or remove a role, or update a user’s custom field
- Add a comment to a post
- Send Email
Actions from integrations
Integrations add their own: set a WooCommerce order’s status or add a note to it, add or update a FluentCRM or Mailchimp contact, enroll a user in a LearnDash course, send a Slack, Discord, Telegram or WhatsApp message, and more. For anything without a dedicated step, the HTTP Request action calls any API.
Built to be safe to repeat — or not
Every action declares whether it changes something, whether running it twice lands in the same place as running it once, and whether the engine may retry it. Those flags are not documentation — the engine acts on them. A test run in the editor rehearses anything that writes instead of doing it, and a step like Send Email, which cannot be undone, is never retried automatically.
Details
Sending email and other gentle actions, such as adding a comment, are available on every plan. Actions that create and update content, users and meta are on Personal and above, along with the integration actions for each plan listed on the pricing page.