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WordPress Event Automation

Announce new events, confirm every RSVP, hear before an event fills up and thank the people who came — with The Events Calendar and the channels your audience already reads.

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Works with

Example workflow

Announce a new event, written for you

  1. The Events Calendar logoTrigger · The Events CalendarAn event is published
  2. AI logoAction · AIAsk AI
  3. Action · EmailSend Email
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The problem

What makes this slow by hand

  • Every event announced by hand

    Each new event is copied into the newsletter, Slack and social posts one by one.

  • RSVPs without a reply

    People sign up and hear nothing until the day.

  • Full before you know it

    You find out an event sold out when someone asks why they cannot book.

  • No follow-up afterwards

    The people who came never get a thank-you or the next date.

How FlowWP handles it

The same work, as workflows on your own site

  • Announce as soon as it is publishedA published event starts a workflow on every plan, and an AI step can write the announcement for you.
  • Confirm every RSVP and ticketWelcome each attendee, add them to your list and tell the organiser.
  • Know before it is fullCheck how many tickets are left and warn the team while there is still time to add seats.
  • Thank the people who cameCheck-ins are triggers, so the thank-you goes to attendees, not to everyone who registered.
  • Reward regularsA condition checks whether someone has been to enough events, so loyal attendees can get something extra.
  • Every channel you useShare events in Slack, Discord or Telegram, and keep MailPoet or Groundhogg up to date.

Built on

Example workflows

Ready-made workflows to start from

Browse all templates
    1. The Events Calendar logoTrigger: An event is published (The Events Calendar)
    2. AI logoAction: Ask AI (AI)
    3. Action: Send Email (Email)
    EventsPersonal plan

    Announce a new event, written for you

    When an event is published, AI writes a short announcement from its own details — date, place and description — and it lands with whoever sends the newsletter.

    3 stepsIntermediate
    1. The Events Calendar logoTrigger: Someone RSVPs to an event (The Events Calendar)
    2. Action: Send Email (Email)
    3. MailPoet logoAction: Add or update a MailPoet subscriber (MailPoet)
    4. MailPoet logoAction: Add tags to a subscriber (MailPoet)
    EventsBusiness plan

    Confirm an RSVP and keep the list

    Someone RSVPs, gets a confirmation with the date and the address, and joins a MailPoet list tagged as an attendee so you can write to them before the day.

    4 stepsIntermediate
    1. The Events Calendar logoTrigger: Someone RSVPs to an event (The Events Calendar)
    2. The Events Calendar logoCondition: An event has tickets left (The Events Calendar)
    3. Action: Send Email (Email)
    EventsBusiness plan

    Warn when an event is nearly full

    Every RSVP checks what is left. When the event is down to its last few places, someone hears about it while there is still time to add capacity.

    3 stepsIntermediate
    1. The Events Calendar logoTrigger: An attendee checks in (The Events Calendar)
    2. Groundhogg logoAction: Add tags to a contact (Groundhogg)
    3. Action: Delay (Delay)
    4. Action: Send Email (Email)
    EventsBusiness plan

    Thank the people who actually turned up

    A day after someone is checked in at the door, they are thanked — and a Groundhogg tag marks them as somebody who comes, not just somebody who registers.

    4 stepsIntermediate

Use cases

Worked through, step by step

All use cases

Integrations

The plugins and apps involved

Before you start

  • Which plan you need. An event being published is a trigger on every plan, including Free, and an AI step to write the announcement starts on Personal. RSVPs, tickets, check-ins and the event conditions and actions are on Business.
  • Tickets and RSVPs come from Event Tickets. The RSVP, ticket and check-in steps need The Events Calendar’s Event Tickets plugin alongside it.
  • AI uses your own key. AI steps run with your own Anthropic, OpenAI or Google key. The ready-made template sends the announcement it writes to whoever sends your newsletter, so a person reads it before it goes out.
  • Messages go to your channels. Slack, Discord and Telegram each need a connection; MailPoet lists are on Business and Groundhogg contacts start on Personal.

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