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MailPoet integration

Manage MailPoet subscribers, lists and tags, and react when they change.

  • 4 triggers · 5 actions · 1 other step
  • Included from the Business plan
Get FlowWPMailPoet templates
mailpoet.com (opens in a new tab)

Triggers and actions

What you can automate with MailPoet

Every step MailPoet adds to FlowWP, named and described as it appears in the editor, with the plan that includes it.

Triggers 4

Events in MailPoet that can start a workflow.

  • A subscriber joins a list

    However they joined — a form, an import, or a workflow. MailPoet fires this only once they are confirmed, so a double opt-in list fires it when they click the link.

    Business plan
    Data it passes on · 26 values

    Subscriber

    • Subscriber ID
    • Email
    • First name
    • Last name
    • Status
    • Is subscribed
    • WordPress user ID
    • Subscriber since
    • List IDs
    • List names
    • Tags

    List

    • ID
    • Name

    Tag

    • Tag ID
    • Tag name

    User

    • User ID
    • Username
    • Email
    • Display name
    • First name
    • Last name
    • Slug
    • Website
    • Roles
    • Registered on
    • Edit link

  • A subscriber leaves a list

    Optionally only one list.

    Business plan
    Data it passes on · 26 values

    Subscriber

    • Subscriber ID
    • Email
    • First name
    • Last name
    • Status
    • Is subscribed
    • WordPress user ID
    • Subscriber since
    • List IDs
    • List names
    • Tags

    List

    • ID
    • Name

    Tag

    • Tag ID
    • Tag name

    User

    • User ID
    • Username
    • Email
    • Display name
    • First name
    • Last name
    • Slug
    • Website
    • Roles
    • Registered on
    • Edit link

  • A tag is added to a subscriber

    Optionally only one tag. Leave blank for any.

    Business plan
    Data it passes on · 26 values

    Subscriber

    • Subscriber ID
    • Email
    • First name
    • Last name
    • Status
    • Is subscribed
    • WordPress user ID
    • Subscriber since
    • List IDs
    • List names
    • Tags

    Tag

    • ID
    • Name
    • Tag ID
    • Tag name

    User

    • User ID
    • Username
    • Email
    • Display name
    • First name
    • Last name
    • Slug
    • Website
    • Roles
    • Registered on
    • Edit link

  • A tag is removed from a subscriber

    Optionally only one tag. Leave blank for any.

    Business plan
    Data it passes on · 26 values

    Subscriber

    • Subscriber ID
    • Email
    • First name
    • Last name
    • Status
    • Is subscribed
    • WordPress user ID
    • Subscriber since
    • List IDs
    • List names
    • Tags

    Tag

    • ID
    • Name
    • Tag ID
    • Tag name

    User

    • User ID
    • Username
    • Email
    • Display name
    • First name
    • Last name
    • Slug
    • Website
    • Roles
    • Registered on
    • Edit link

Actions 5

What a workflow can do in MailPoet.

  • Add or update a MailPoet subscriber

    Matched by email. Optionally puts them on lists at the same time. Whether a new subscriber counts as confirmed is MailPoet’s own opt-in setting, not something this step can override.

    Business plan
    Data it passes on · 12 values

    Subscriber

    • Subscriber ID
    • Email
    • First name
    • Last name
    • Status
    • Is subscribed
    • WordPress user ID
    • Subscriber since
    • List IDs
    • List names
    • Tags
    • Was created

  • Add a subscriber to lists

    Creates the subscriber if that address is new to MailPoet.

    Business plan
    Data it passes on · 11 values

    Subscriber

    • Subscriber ID
    • Email
    • First name
    • Last name
    • Status
    • Is subscribed
    • WordPress user ID
    • Subscriber since
    • List IDs
    • List names
    • Tags

  • Remove a subscriber from lists

    They stay a subscriber; they simply leave those lists.

    Business plan
    Data it passes on · 11 values

    Subscriber

    • Subscriber ID
    • Email
    • First name
    • Last name
    • Status
    • Is subscribed
    • WordPress user ID
    • Subscriber since
    • List IDs
    • List names
    • Tags

  • Add tags to a subscriber

    A tag that does not exist yet is created.

    Business plan
    Data it passes on · 11 values

    Subscriber

    • Subscriber ID
    • Email
    • First name
    • Last name
    • Status
    • Is subscribed
    • WordPress user ID
    • Subscriber since
    • List IDs
    • List names
    • Tags

  • Remove tags from a subscriber

    Business plan
    Data it passes on · 11 values

    Subscriber

    • Subscriber ID
    • Email
    • First name
    • Last name
    • Status
    • Is subscribed
    • WordPress user ID
    • Subscriber since
    • List IDs
    • List names
    • Tags

Other steps 1

Checks, lookups and helpers that shape the data in between.

  • A subscriber is on a list

    Use the False branch for “is not on it”. Leave the list blank to ask whether they are a subscriber at all.

    Business plan
    Data it passes on · 13 values
    • Condition met
    • Subscriber found

    Subscriber

    • Subscriber ID
    • Email
    • First name
    • Last name
    • Status
    • Is subscribed
    • WordPress user ID
    • Subscriber since
    • List IDs
    • List names
    • Tags

Set it up

  1. 1Install and activate MailPoet on your WordPress site.
  2. 2FlowWP finds it and adds its steps to the step library. If MailPoet is missing, FlowWP says so instead of hiding them.
  3. 3Pick a MailPoet step in any workflow. Every value it passes on is in the token picker.

Where it runs

MailPoet steps run inside WordPress, on your own server. FlowWP only contacts an outside service when you add a connection to one or use a step that needs it.

Nothing runs until you activate a workflow, and every run is recorded step by step.

Templates

Start from a MailPoet workflow

Browse all templates
    1. Easy Digital Downloads logoTrigger: A download is bought (Easy Digital Downloads)
    2. MailPoet logoAction: Add or update a MailPoet subscriber (MailPoet)
    3. MailPoet logoAction: Add tags to a subscriber (MailPoet)
    DownloadsBusiness plan

    Put buyers of a download on a MailPoet list

    When someone buys the download you choose, they join a list and get a tag, so you can write to that group later without building it by hand.

    3 stepsIntermediate
    1. The Events Calendar logoTrigger: Someone RSVPs to an event (The Events Calendar)
    2. Action: Send Email (Email)
    3. MailPoet logoAction: Add or update a MailPoet subscriber (MailPoet)
    4. MailPoet logoAction: Add tags to a subscriber (MailPoet)
    EventsBusiness plan

    Confirm an RSVP and keep the list

    Someone RSVPs, gets a confirmation with the date and the address, and joins a MailPoet list tagged as an attendee so you can write to them before the day.

    4 stepsIntermediate

More CRM & email integrations

Build your WordPress workflow visually.

Start with a template or a blank canvas. Nothing runs until you activate it.

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