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Mailchimp integration

Sync subscribers, tags and notes with Mailchimp audiences, and react to audience changes.

  • 3 triggers · 7 actions · 1 other step
  • 1 step on Personal · all 11 on Business
Get FlowWPMailchimp templates
mailchimp.com (opens in a new tab)

Triggers and actions

What you can automate with Mailchimp

Every step Mailchimp adds to FlowWP, named and described as it appears in the editor, with the plan that includes it.

Triggers 3

Events in Mailchimp that can start a workflow.

  • Someone subscribes to a Mailchimp audience

    Runs when an address joins the audience — from your signup form, from an import, or from a workflow. Mailchimp only reports a Pending address once they confirm.

    Business plan
    Data it passes on · 7 values

    Subscriber

    • Subscriber ID
    • Email address
    • Previous email address
    • First name
    • Last name
    • Audience ID
    • Reason

  • Someone unsubscribes from a Mailchimp audience

    Runs when an address leaves the audience. Somebody reporting a campaign as spam arrives here too, and the reason tells them apart.

    Business plan
    Data it passes on · 7 values

    Subscriber

    • Subscriber ID
    • Email address
    • Previous email address
    • First name
    • Last name
    • Audience ID
    • Reason

  • A Mailchimp subscriber changes their email address

    Runs when somebody updates their address. Both addresses are on the trigger, so a step after it can find the matching record on this site and move it too.

    Business plan
    Data it passes on · 7 values

    Subscriber

    • Subscriber ID
    • Email address
    • Previous email address
    • First name
    • Last name
    • Audience ID
    • Reason

Actions 7

What a workflow can do in Mailchimp.

  • Add or update a Mailchimp subscriber

    Matched by email address. Pending sends Mailchimp’s confirmation email; Subscribed adds them outright, which needs consent you already hold.

    Personal plan
    Data it passes on · 6 values

    Subscriber

    • Subscriber ID
    • Email address
    • Status
    • First name
    • Last name
    • Tags

  • Tag a Mailchimp subscriber

    Adds tags to somebody already on the audience. A tag the audience does not have yet is created.

    Business plan
    Data it passes on · 1 value
    • Tags written

  • Remove tags from a Mailchimp subscriber

    They stay on the audience; they simply lose those tags. A tag they never had is not an error.

    Business plan
    Data it passes on · 1 value
    • Tags written

  • Unsubscribe from a Mailchimp audience

    Marks them unsubscribed. They stay on the audience as a record, which is what lets Mailchimp keep them off every later campaign.

    Business plan
    Data it passes on · 6 values

    Subscriber

    • Subscriber ID
    • Email address
    • Status
    • First name
    • Last name
    • Tags

  • Add a note to a Mailchimp subscriber

    A note on their profile, for whoever opens it next. Nobody but your own team sees it.

    Business plan
    Data it passes on · 2 values

    Note

    • Note ID
    • Note

  • Find a Mailchimp subscriber

    Their status, tags and merge fields. Fails when the address is not on the audience — use the condition to ask without failing.

    Business plan
    Data it passes on · 6 values

    Subscriber

    • Subscriber ID
    • Email address
    • Status
    • First name
    • Last name
    • Tags

  • Create and send a Mailchimp campaign

    Builds a regular campaign for an audience and, if you tell it to, sends it. Sending cannot be undone, so it saves a draft unless you choose otherwise.

    Business plan
    Data it passes on · 4 values

    Campaign

    • Campaign ID
    • Web ID
    • Status
    • Sent

Other steps 1

Checks, lookups and helpers that shape the data in between.

  • Subscribed to a Mailchimp audience

    True only while their status is subscribed. Pending, unsubscribed, cleaned and never-heard-of all take the False branch.

    Business plan
    Data it passes on · 8 values
    • Condition met
    • On the audience at all

    Subscriber

    • Subscriber ID
    • Email address
    • Status
    • First name
    • Last name
    • Tags

Set it up

  1. 1In FlowWP Pro, open Connections and add a Mailchimp connection.
  2. 2Choose that connection in any Mailchimp step.
  3. 3Test the workflow once, then activate it. Nothing runs before that.

What FlowWP sends

In FlowWP Pro, when you add a Mailchimp connection or run a Mailchimp step, FlowWP sends your API key and the subscriber details to Mailchimp's Marketing API. Activating a Mailchimp trigger also registers your site's callback address with Mailchimp.

Nothing runs until you activate a workflow, and every run is recorded step by step.

Templates

Start from a Mailchimp workflow

Browse all templates
    1. WooCommerce logoTrigger: An order is paid (WooCommerce)
    2. Mailchimp logoAction: Add or update a Mailchimp subscriber (Mailchimp)
    CRMPersonal plan

    Put paying customers on your Mailchimp audience

    A paid order adds the customer to an audience as Pending, so Mailchimp emails them to confirm before it counts them — the compliant way round. If your checkout already asks for consent, change the step to Subscribed.

    2 stepsBeginner
    1. WordPress logoTrigger: A user is created (WordPress)
    2. Mailchimp logoAction: Add or update a Mailchimp subscriber (Mailchimp)
    CRMPersonal plan

    Put new WordPress users on your Mailchimp audience

    Anyone who creates an account joins the audience as Pending and is tagged Member, so your list follows your membership without anybody exporting a CSV.

    2 stepsBeginner
    1. WooCommerce logoTrigger: An order is paid (WooCommerce)
    2. Condition: Only continue if (Logic)
    3. Mailchimp logoAction: Tag a Mailchimp subscriber (Mailchimp)
    CRMBusiness plan

    Tag big spenders VIP in Mailchimp

    Orders over 200 tag the customer VIP on your audience, ready for a segment of your own. Change the amount to suit your shop.

    3 stepsIntermediate
    1. Mailchimp logoTrigger: A Mailchimp subscriber changes their email address (Mailchimp)
    2. Mailchimp logoAction: Add a note to a Mailchimp subscriber (Mailchimp)
    CRMBusiness plan

    Keep a note when a subscriber changes their email

    Mailchimp keeps the new address and forgets the old one. This writes the old one onto their profile as a note, so the next person to open it can still match them to an order, an account or a conversation.

    2 stepsBeginner
    1. Mailchimp logoTrigger: Someone unsubscribes from a Mailchimp audience (Mailchimp)
    2. Action: Send Email (Email)
    CRMBusiness plan

    Hear about it when someone reports your email as spam

    Somebody pressing unsubscribe is ordinary. Somebody marking your campaign as spam is not — enough of them and your sending reputation goes, and Mailchimp will not tell you unprompted. This watches only for those and emails you each one.

    2 stepsBeginner

More CRM & email integrations

Build your WordPress workflow visually.

Start with a template or a blank canvas. Nothing runs until you activate it.

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