React to purchases, refunds and downloads, and keep customer records up to date.
Triggers and actions
Every step Easy Digital Downloads adds to FlowWP, named and described as it appears in the editor, with the plan that includes it.
Events in Easy Digital Downloads that can start a workflow.
Runs once per order, when EDD marks it complete — the moment the buyer can download.
Order
Customer
User
Complete, refunded, failed, revoked — any status EDD sets.
Order
Customer
User
Status change
Runs once per download in the order. Optionally only one download, or one of its price options.
Order
Customer
User
Download
Whole or partial. The refund’s own order is included, so its total is the amount refunded.
Order
Customer
User
EDD creates one the first time someone buys, whether or not they have an account.
Customer
User
What a workflow can do in Easy Digital Downloads.
An internal note, visible to your team in the EDD admin.
Matched by email. Creates the customer if the store has never seen that address.
Customer
Checks, lookups and helpers that shape the data in between.
Its downloads, totals and customer, for a later step. Changes nothing.
Order
Customer
User
Use the False branch for “has not bought it”. Blank for any download means “has ever bought anything”.
Customer
Easy Digital Downloads steps run inside WordPress, on your own server. FlowWP only contacts an outside service when you add a connection to one or use a step that needs it.
Nothing runs until you activate a workflow, and every run is recorded step by step.
Templates
Trigger: A purchase is completed (Easy Digital Downloads)Action: Add a note to an order or customer (Easy Digital Downloads)A thank-you email the moment a purchase completes, and a note on the order so your team can see it went out.
Trigger: A download is bought (Easy Digital Downloads)
Action: Add or update a MailPoet subscriber (MailPoet)Action: Add tags to a subscriber (MailPoet)When someone buys the download you choose, they join a list and get a tag, so you can write to that group later without building it by hand.
Trigger: An order is refunded (Easy Digital Downloads)Action: Add a note to an order or customer (Easy Digital Downloads)A refunded order is written on the customer record, then a day later the customer is asked what happened — while it is recent but no longer raw.
Start with a template or a blank canvas. Nothing runs until you activate it.
